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EACH PROBLEM HAS HIDDEN IN IT AN OPPORTUNITY SO POWERFUL THAT IT LITERALLY DWARFS THE PROBLEM

Joseph Sugarman is a Chicago native and Chairman of JS&A Group, Inc., and the BluBlocker Sunglass Corporation both now based in Las Vegas, Nevada.   Over the years, he has experienced more than his share of failures.   "I failed at practically everything I tried, but I never gave up.   I just knew that one of these days I'd make it if I hung in there."

"The greatest success stories were created by people who
recognized a problem and turned it into an opportunity."

And Sugarman has had many failures even while people perceived him a success.  "Everybody saw my successful advertising and thought I was a big success.  But, behind those successes were several failures that I had to learn from before I made it.   I've always looked at failure as just another step you need to take to reach success."

Born and raised in the Chicago area, Sugarman attended the electrical engineering college of the University of Miami for three-and-a-half years before being drafted into the U.S. Army in 1962.

He then spent over three years in Germany where he served with the Army Intelligence Service and later with the CIA.  Returning home, he formed a company to market Austrians ski lifts in the United States and then later formed his own advertising agency to service ski resort accounts.

In 1971, after six years of running his own ad agency, he saw micro-electronics as an exciting opportunity and formed a company to market the world's first pocket calculator through direct marketing--all from the basement of his home.

After a few false starts, his Northbrook, Illinois company, JS&A Group, Inc., soon grew to become America's largest single source of sapce-age products.   Joe eventually introduced dozens of new innovations and concepts in electronic products during the '70s, including the pocket calculator, the digital watch, cordless telephone, computers and a variety of others.   Each product introduction was made in large, full-page ads with extensive copy and few graphic elements, a novel approach during the '70s.   He wrote then, and still writes, all his ad copy.

In 1973, Sugarman's company was the first in the United States to use the 800 toll-free service to take credit card orders over the telephone-- something that direct marketers had never done before.

In 1986, JS&A changed its marketing focus from selling electronic products to health, fitness and sunglasses.  Later, in 1990, he concentrated solely on his line of BluBlocker sunglasses, which he sold in direct mailings, mail order ads, catalogs and on TV through infomercials, and the QVC, the Home Shopping Channel.  BluBlocker sunglasses are sold currently at stores throughout the world with over 20 million pairs sold.

In 1979, Joe was selected as the Direct Marketing Man of the Year and in 1991 was given the prestigious Maxwell Sackheim Award for his career contributions to direct marketing.  It's no wonder that people throughout the world have paid up to $3,000 to attend his unique marketing seminars.

For those of us who may not have a few extra thousand on hand to attend his seminars, you may want to invest in Sugarman's four latest books hot off the press:

Triggers: 30 Sales Tools You Can Use to Control the Mind of Your Prospect to Influence, Motivate and Persuade

Advertising Secrets of the Written Word

Marketing Secrets of a Mail Order Maverick

Television Secrets for Marketing Success

or his complete Direct Marketing Course

Click Here For More Information
and To Order The Complete Direct Marketing Course

Resource Information:

JS&A Group, Inc. and BluBlocker Corp.
Phone: (800) 323-6400
Web: Under Construction

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