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How to Make Your Fortune With Information Products (video)
By Dan Kennedy
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You'd have to attend a lot of seminars (if you could find them) to get all the
power-packed information in the video tape. Dan has a "no holds barred" approach to
direct marketing and selling that anyone at any skill level can use.
You'll learn many of Dan's million dollar techniques from this video.
A must for any direct marketer's video reference library.
In this 90-minute video presentation, Dan reveals:
- Lead generation for rapid growth
- Lead cost offsets
- How to prioritize to your specific market for greater sales
- Designing information products for maximum appeal
- The importance of "ready to use" documents and systems
- Why people want all the work done for them
- How to set up a "value build"
- The importance of bonuses
- Why you should plan your bonus first
- The secrets to a great guarantee
- How to capitalize on refunds
- Building an infomercial from the ground up
- How to use celebrity power
- The value of congruent products
- Using the catalog industry, statement stuffers, retail, private label and overseas distribution
- Dan's "greatest direct mail secrets"
- How to use "depth" in direct mailings
Item #44 - 1 hour video - $29.95
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