SPECIAL REPORT

Coach Bob Choat will help to find Hidden Assets, Overlooked Opportunities, and Untapped Resources within your business without paying a large upfront fee that's typical of most management and marketing consultants! His compensation will only be paid from the additional profits that's found in your business. Read the rest of this report to find out how your business will actually grow....

Dear Business Owner and Friend,

Using a simple formula, I will help you to massively increase your revenue in both the short term and the long term.

First, I'll look at all the different ways that you now get customers. Chances are you're only using a handful of ways to get them, as do most companies. I'll show you over 500 different ways that my mentor - Jay Abraham and others - taught me. And a lot of what I've experienced. Even if you are using - for example - referral programs - Jay taught me 93 different programs alone - and several other experts in referral marketing - the techniques I've learned. In direct marketing there literally dozens of strategies that can be used. Including ones that another mentor - Melvin Powers, The Mail Order Millionaire - taught me. As well as from Dan Kennedy, Mike Enlow, Ted Nicholas and more. Having worked in a number of different industries, I am able to see "outside the box" and use strategies that you may not have thought about.

Second, I'll show you some simple strategies to increase the size of each sale. Let's say that 25% of your customers buy 25% more every time they buy, what would that mean to your overall sales? This can happen over and over.

Third, I'll look at how many customers return to buy. There are strategies that will enable your customers to buy from you an an automated basis, just by simply restructuring your initial offer. If you have a product or service that cannot be sold more frequently, then we'll look at offering complimentary products or services that are non-competitive to you that would be a fit with your own system. It's much easier to sell to somebody that already bought from you than to get a new customer. And it's much more cost effective too. It costs on the average six times more (to get new customers).

Now you'll see how using this grid will help you understand the opportunity you have:

The Grid for Expontential Growth
#of client/customers 1000	Size of Sale $1000	Frequency of Sale - 2x	Total Revenue $2M
See below, a small increase of 10% in each area has a large impact on total revenue.
#of client/customers 1100	Size of Sale $1100	Frequency of Sale - 2.2x	Total Revenue $2.66M (33.3% overall increase)
If you get a 30% increase in one area and only a 10% increase in other areas, see how it can dramatically increase the overall revenue:
#of client/customers 1300	Size of Sale $1100	Frequency of Sale - 2.2x	Total Revenue $3.15M
If you get a modest 30% increase in all three areas the growth is geometric:
#of client/customers 1300	Size of Sale $1300	Frequency of Sale - 2.6x	Total Revenue $4.39M

The top numbers is an example of what you might be currently doing. If I can show you how to increase the number of customers by 10%, the size of each sale by 10%, and the number of times your customers come back and buy from you by 10%, you'll get an increase of 33.3%. It's possible that any one of these areas can increase by 30-50%, and sometimes all areas can increase by that much. If you think that's something - then let me show you what's possible.

Like I said, I've worked or consulted in a number of different industries. I've also studied what other industries are using in their marketing efforts (as well as management strategies). On top of that, I've also studied concepts that are not known to as marketing related - yet can be applied to a marketing function to get massive growth. As my mentor - Jay Abraham - pointed out; "A concept that is common as dirt in one industry, becomes an atomic bomb in another industry, if you're first to deploy it."

Whatever area of marketing that you do, whether you advertise, do direct mail, trade shows, have a referral system, run a PR campaign, have multiple distribution channels, deal with vendors or suppliers, have a number of locations, every one of these areas can be super-charged with the right strategies. With simple, yet "powerful profit-producing" techniques, you could have your salespeople close 30% more customers, make 30% more appointments, cross-sell or up-sell 30% more customers, get 30% more times that a customer returns. What would that mean to your overall revenue and profit?

It could be that your advertising needs a powerful response-getting headline - one that will see results by as much as 700%. Maybe your sales approach is lacking the proven consultative approach, process, presentation, or follow-up that can dramatically improve results immediately. You may have a distribution system that lacks using it's full potential. If you introduce products or services - structured properly - your customers will want more and will come back more times than they would normally. That's even if what you offer is not what they would normally buy.

"Word of Mouth" marketing is the most powerful form of marketing. Namely - Referrals. According to Bob Burg, author of "Endless Referrals", "Without a business based on endless referrals from present customers and clients to everyday contacts, the fate of anyone's business is a nerve-racking mystery, dependent upon current economic conditions and buying moods."

I can show you simple, yet effective, techniques that each of your salespeople and staff can launch right now. These techniques will get you an instant 25-50% increase in meeting new prospects. How about turning your current customers and clients into "Raving Fans" of your business - who will actively recruit new customers day after day. These are proven techniques and strategies used by some of the top marketers and businesses today. They are time-tested and are used by Southwest Airlines, American Express, and many other successful (and profitable) businesses.

Increase your business by as much as 500% or more.

Double or Triple your customer base in the next 90 days.

Design ads that are 300 - 1000% more effective then what you are currently doing.

Develope a referral system - making your current customers into powerful salespeople.

Create a business environment that will make your employees much more effective and happier.

Design a marketing system that will withstand even the worst downturn in the economy.

Find Hidden Assets that will give you extra profit with no extra effort on your part.

and much more ...

   

The Diving Board vs. The Parthenon Principle of Marketing

Most businesses utilize only one or two forms of marketing. And usually it's only one main form of marketing. They tend to follow what other businesses in their industry are doing.

In The Diving Board vs. The Parthenon Principle of Marketing most business market like the diving board (1 way). Picture a diving board as your marketing strategy. You may get a lot of spring off of it - but what happens? You come down.

Now picture the Greek Parthenon as a basis for developing your marketing program. Your marketing efforts is now supported by many pillars. If one of those pillars come down - you always have many more to stand up. So your business is always growing with it's marketing strategies. You can even replace weak pillars with strong ones.

My goal is to help you develop a marketing program based on the Greek Parthenon.

My first consultation is free. It usually lasts only an hour. This is to enable me to find out what I can do for you. To find out where your needs are and your goals are. Where you are currently in your business and it's marketing.

Once we get started and reach an agreement on what to do next - then I'll present to you my offer. It may be that you only need a small change in your current marketing strategy or a large change or to start one.

We'll discuss those issues and I'll address any questions you may have as to our working together.

Since my focus is in creating wealth for you and your business - there are a few things that I would need from you. All information is confidential and will not be shared with any third party.

Please send me:

Your annual sales

The types of products or services

The main market you serve

Your key challenges

Your competitive standing in your marketplace

Number of employees

Give me a brief description of your key issues and opportunities that you face

Keep this summary short - about 1 page. Please allow approximately 5-10 business days for a response.

You can fax your letter to (801) 409-6309 or email it to bobchoat@customergain.zzn.com. No cover sheet is necessary.


Sincerely,



Bob Choat, GMS Coach and Business Growth Expert



P.S.-If you email me - I'll send you a FREE report on growing your business using some of the strategies I've outlined here.