10 Commandments For Losers - How To Become a Winner

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10 Commandments For Losers -
How to Become a Winner

Being a loser requires just as much effort as being a winner.   You must work at it as hard as the person who wants to be number one.

Are you a winner--or a loser?  Just like winners, losers develop a pattern of "success."  Here are the guidlines--The "Loser's" Ten Commandments.

1. Always have an excuse.  Develop a series of phrases and rehearse them regularly so you'll always have one ready when needed.   Examples: "My car wouldn't start."  "Our prices are too high."   "The alarm clock didn't go off."  "I didn't have time."   "The customer made a mistake."  "I can't get through to him on the phone."  "The computer fouled up."  "The economy is bad," and so forth.  Never be caught speechless when it comes to making excuses for yourself.

2. Be sure to blend into the pack.  Losers know that it is important to be invisible.  Vanilla is their favorite flavor.   Never call attention to yourself.  Look, act and work the way you really are--mediocre.

3. Keep your eye on the competition.  Think and breathe the competition.  Know all about them--their weaknesses, their opportunities, their problems and their needs.  Never think about your customers.

4. Avoid taking risks at all cost.  Risk-taking is extremely dangerous.  You may either fail or succeed.  Either one will put you in great jeopardy.  Risk-takers lead the pack by always wanting to test themselves.  They're never satisfied with their performances--they want to do better.   They welcome risks as opportunities.  Such thinking makes you shudder.

5. Never let yourself become enthusiastic.  If you do, you will want to do more, become deeply involved in your work, and place your company, co-workers, and customers ahead of you.

6. Always put yourself first.  Before you agree to anything, ask yourself this question: "What's in it for me?"  If something requires extra time and effort, it could lead to more sales, increased productivity and higher profits for your company.  By putting yourself first, all these problems are avoided.

7. If something goes wrong, blame someone.  This is very important.   Taking responsibility causes difficulties, so make sure you always have someone in mind to blame when a problem arises.  Taking responsibility only makes you more valuable.  You may even come to be viewed as a leader.

8. Spend a lot of time second-guessing the boss.  This is your real job--a top priority.  By never showing any initiative, you are guaranteed a permanent position--at the bottom of the ladder.

9. Never learn anything new.  Knowledge is dangerous!   It means you will become a problem-solver.  If this happens, customers will view you as essential to their success and your company will give you regular promotions.

10. If all else fails, say "I don't know."  The less you know, the better off you are.  Whenever you're asked a question, just say, "I don't know."  You will quickly become exactly what you are-- useless.

By the way, it's easy to become a winner. All you have to do is go to work and break these Ten Commandments.

This resource is copyright © by, and compliments of John R. Graham, President of Graham Communications, a marketing services and sales consulting firm. Graham is also the author of "Magnet Marketing" published by Wiley. You can reach him at (617) 328-0069, by fax at (617) 471-1504 or by mail to 40 Oval Road #2, Quincy, MA 02170-3813

10 Commandments For Losers - How to Become a Winner

10 Commandments For Losers -
How to Become a Winner